History of the Manila International Auto ShowIn South East Asia, the Philippines is one of the seats of automotive history. In the years after World War II, the Philippines became an attractive venue for foreign investment. Japanese companies seeking to expand their market penetration established factories in this country. There were notable early successes: In 1955, Mercedes-Benz established an assembly plant in the Philippines that was the first in the world outside of Germany, to produce its E-Class sedan. In 1972, GM established a jointly owned vehicle and transmission manufacturing operation in the Philippines with two Philippine companies. In 1979, Isuzu Motors invests in the venture, GM Pilipinas, Inc.
During the Martial Law regime of Ferdinand Marcos, foreign investment dried...