Manila International Auto Show

History of the Manila International Auto Show

In South East Asia, the Philippines is one of the seats of automotive history. In the years after World War II, the Philippines became an attractive venue for foreign investment. Japanese companies seeking to expand their market penetration established factories in this country. There were notable early successes: In 1955, Mercedes-Benz established an assembly plant in the Philippines that was the first in the world outside of Germany, to produce its E-Class sedan. In 1972, GM established a jointly owned vehicle and transmission manufacturing operation in the Philippines with two Philippine companies. In 1979, Isuzu Motors invests in the venture, GM Pilipinas, Inc.
During the Martial Law regime of Ferdinand Marcos, foreign investment dried up, and most car companies shuttered their operations in the country. Stalwarts such as Toyota and Ford stopped producing and selling cars. GM Pilipinas’ assembly and transmission plants ceased operation in 1985. With the restoration of a credible government, and establishment of freer trade policies, the Philippines was again back on the map. Soon, carmakers were establishing new facilities in the region, and the Philippines attracted it share of investment.
In a land once called the Pearl of the Orient, where “Jeepneys” and “Calesas” were once the king of the road, Manila is now positioning to be an automotive force to reckon with. With production figures inching closely to pre-Asian crisis volumes, the automotive industry appears to be shifting to a higher gear.
The clamour for growth and the need for the automotive brands to be showcased in a forum for new model debuts became the impetus to stage the first ever Manila International Motor Show. For this very reason, motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy approached Joseph Ang, Chairman of Worldbex Services International and talked about the idea of holding an international grade and industry-based auto show. Joseph Ang, an events and tradeshow veteran, quickly grasped the idea and announced the holding of the first ever Manila Motor Show held April 2005 as a tribute to his late father, who was in the automotive dealership business before his passing.
In 2006, the MANILA INTERNATIONAL AUTO SHOW, was presented by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and legitimate establishments and partners in the automotive industry..